9780538440639

Intro To Business: Finance, Marketing, Operations, Management

  • ISBN 13:

    9780538440639

  • ISBN 10:

    0538440635

  • Edition: 6th
  • Format: Hardcover
  • Copyright: 04/27/2005
  • Publisher: South-Western Educational Pub
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

A complete revision of our market-leading text, INTRO TO BUSINESS introduces students to the role of business in the lives of individuals, consumers, workers, and citizens. Coverage includes small-business management, business fundamentals, career planning, social responsibility and ethics, basic economics, technology, financial operations, risk management, consumer decision-making, and insurance. This text is designed for the very first course many business students take; therefore, it covers business and finance topics with a survey-like approach.

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