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Cengage Advantage Books: Essentials of Public Speaking (with SpeechBuilder Expressâ„¢ and InfoTrac)

by: Hamilton,Cheryl

Cengage Advantage Books: Essentials of Public Speaking (with SpeechBuilder Expressâ„¢ and InfoTrac)

by: Hamilton,Cheryl

ISBN 13:
9780534647803
ISBN 10:
0534647804
Edition: 3rd
Format: Paperback
Copyright: 04/11/2005
Publisher: Wadsworth Publishing
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Summary

One: FOUNDATIONS. Getting Started: Your First Speech. 1. Public Speaking, Ethics, and You. 2. Building Speaker Confidence. 3. Listening: What Speakers Should Know. Two: PREPARING YOUR SPEECH. 4. Analyzing Your Audience. 5. Selecting and Researching Your Topic. 6. Supporting Your Ideas. 7. Organizing Your Speech: Introduction, Body, and Conclusion. 8. Outlines, Storyboards, and Speaking Notes. Three: PRESENTING YOUR SPEECH. 9. Preparing Effective Visual Aids. 10. Delivering Your Message. 11. Perfecting Language Style. Four: TYPES OF SPEECHES. 12. Informative Speaking. 13. Persuasive Speaking. 14. Methods Of Persuasion.

Complete Speeches

xix

Preface

xxi

Quick Start Guide to Public Speaking

xxxi

ONE FOUNDATIONS

(64)

Unit One Quiz: Myths About Public Speaking

(1)

Public Speaking, Ethics, and You

(21)

Public Speaking: What Roles Can It Play in Your Life?

(3)

Enhancing Your Personal Development

(1)

Influencing Your World

(1)

Advancing Your Career

(1)

The Right Speech for the Occasion

(1)

Informative Versus Persuasive Speeches

(1)

Special Occasion Speeches

(1)

The Communication Process and the Public Speaker

(6)

Speakers/Listeners

(1)

Stimulus and Motivation

(1)

Message Encoding and Decoding

(1)

Verbal, Visual, and Vocal Codes

(1)

Feedback

(1)

Environment

(1)

Noise

(1)

Ethics: The Public Speaker's Obligation

(11)

Examples of Unethical Behavior

(1)

The Costs of Unethical Behavior

(1)

Exaggeration, Distortion, and Plagiarism

(1)

Technology Tip for Speakers: Set Your PowerPoint Presentation to Open Automatically in PowerPoint Show

(1)

Classroom Ethics

(1)

Sample Student Speech: ``Closet Artifacts'' by Monica E. Wolfe

(1)

Summary

(1)

Essentials of Public Speaking Online

(1)

Key Terms

(1)

Suggestions for Practice and Critical Thinking

(2)

Unit One Quiz Answers

(2)

Building Speaker Confidence

(20)

Understanding Anxiety

(2)

Situational Anxiety

(1)

Trait Anxiety

(1)

Managing Situational Anxiety

(4)

Prepare and Practice

(1)

Warm Up First

(1)

Use Deep Breathing

(1)

Plan an Introduction to Relax You and Your Listeners

(1)

Concentrate on Meaning

(1)

Technology Tip for Speakers: Boost Your Confidence---Use Electronic Visual Aids

(2)

Use Visual Aids

(1)

Use Positive Imagery

(1)

Managing Trait Anxiety: Positive Imagery

(8)

Why Positive Imagery Works

(1)

Mastering Positive Imagery

(4)

Exercises in Positive Imagery

(2)

Other Methods for Managing Trait Anxiety

(5)

Systematic Desensitization

(1)

Cognitive Restructuring

(1)

Rhetoritherapy

(1)

Summary

(1)

Essentials of Public Speaking Online

(1)

Key Terms

(1)

Suggestions for Practice and Critical Thinking

(2)

Listening: What Speakers Should Know

(22)

Stages of Listening

(4)

The Sensing Stage

(1)

The Interpreting Stage

(2)

The Evaluating Stage

(1)

The Responding Stage

(1)

The Remembering Stage

(1)

In Sensing Stage---Stimulate and Motivate Your Audience

(2)

Provide External Stimuli

(1)

Motivate the Audience to Listen

(1)

In Interpreting Stage---Circumvent the 100 Percent Listening Myth

(1)

To Maximize Listeners' Understanding

(1)

In Evaluating Stage---Counteract Listeners' Resistance to Persuasion

(2)

Strengthen Your Personal Credibility

(1)

Highlight the Credibility of Your Sources

(1)

Keep Listeners From Evading Your Message

(1)

Keep the Listeners' Attention on the Speech

(1)

In Responding Stage---Read Listeners' Nonverbal Cues

(3)

Put Nonverbal Cues in Context

(1)

Technology Tip for Speakers: Adapt Internet Presentations to Receiver Frames of Reference

(1)

Don't Generalize From Single Nonverbal Behaviors

(1)

Look for Telltale Signs of Nonlistening (or Listening)

(1)

In Remembering Stage---Make Your Message Easier to Remember

(9)

Personalize Your Speeches With Narratives

(1)

Increase Your Speaking Rate

(1)

Don't State Key Ideas in the First or Second Sentence

(1)

Use Visuals to Enhance Listening and Remembering

(1)

Summary

(1)

Essentials of Public Speaking Online

(1)

Key Terms

(1)

Suggestions for Practice and Critical Thinking

(5)

TWO PREPARING YOUR SPEECH

(118)

Unit Two Quiz: Speech Preparation

(1)

Analyzing Your Audience

(26)

Analyzing Your Audience: Situational Information

(2)

Analyzing Your Audience: Demographic Information

(5)

Identifying Specific Demographic Characteristics

(3)

Technology Tip for Speakers: Search for Cultural Demographic Information

(1)

Choosing Which Demographic Characteristics to Use

(1)

Analyzing Your Audience: Psychological information

(4)

Attitudes

(1)

Beliefs

(1)

Values

(1)

Needs

(2)

Hazards of Incomplete Psychological Analysis

(1)

Analyzing Audience Receptivity

(6)

Sample Student Speech: ``Our State of Health'' by Lucy Tisdale Setliff

(4)

Collecting Audience Information Before and After

(3)

Before the Speech

(1)

After the Speech

(2)

Using Audience Analysis

(5)

Summary

(1)

Essentials of Public Speaking Online

(1)

Key Terms

(1)

Suggestions for Practice and Critical Thinking

(1)

Unit Two Quiz Answers

(2)

Selecting and Researching Your Topic

(20)

Selecting Your Topic, Purpose, and Main Points

(5)

Determine Your Topic

(2)

Define Your Exact Purpose

(2)

Determine Your Main Points

(1)

Prepare a Rough-Draft Outline

(1)

Researching Your Topic

(14)

Avoid Research Mistakes

(1)

Begin With Printed Materials

(1)

Use Electronic Databases When Possible

100

(1)

Use the Internet With Care

101

(3)

Technology Tip for Speakers: Select the Proper Search Engine

104

(2)

Conduct Personal Interviews

106

(2)

Record Your Research Information

108

(1)

Supporting Materials to Look for as You Research

109

(1)

Summary

109

(1)

Essentials of Public Speaking Online

110

(1)

Key Terms

110

(1)

Suggestions for Practice and Critical Thinking

110

(2)

Supporting Your Ideas

112

(19)

Overused Supports---Use Them With Care!

113

(3)

Explanations

113

(1)

Statistics

113

(3)

Underused Supports---Use Them More Often

116

(12)

Instances

116

(5)

Comparisons: Literal and Figurative

121

(1)

Technology Tip for Speakers: Cite Electronic Sources Correctly

122

(1)

Expert Opinions

123

(2)

Fables, Sayings, Poems, and Rhymes

125

(1)

Demonstrations

126

(2)

Supporting Materials: Clarification or Proof

128

(3)

Summary

128

(1)

Essentials of Public Speaking Online

128

(1)

Key Terms

129

(1)

Suggestions for Practice and Critical Thinking

129

(2)

Organizing Your Speech: Introduction, Body and Conclusion

131

(30)

Organizing the Body of Your Speech

132

(11)

Select an Informative Pattern of Organization

132

(3)

Select a Persuasive Pattern of Organization

135

(4)

Highlight Your Main Points

139

(1)

Make Your Main Points Memorable

140

(2)

Quiz: Testing Your Knowledge of Memorable Main Points

142

(1)

Organizing the Introduction of Your Speech

143

(9)

Goal 1: Begin With an Attention-Getter

144

(4)

Goal 2: Motivate Your Audience to Listen

148

(1)

Goal 3: Establish Credibility and Rapport

149

(1)

Goal 4: Present Your Thesis Statement

149

(1)

Optional Introduction Information

150

(2)

Organizing the Conclusion of Your Speech

152

(9)

Summarize Main Ideas

152

(1)

Refocus Audience Attention

153

(3)

Using Q & A

156

(1)

Technology Tip for Speakers: Critique Your Speech Online

157

(1)

Summary

158

(1)

Essentials of Public Speaking Online

159

(1)

Key Terms

159

(1)

Suggestions for Practice and Critical Thinking

159

(2)

Outlines, Storyboards, and Speaking Notes

161

(22)

Outlining

162

(5)

Advantages of Outlining

162

(1)

Tips for Creating Outlines

163

(2)

Rough-Draft Outlines

165

(1)

Preparation Outlines

165

(2)

Storyboarding

167

(5)

Advantages of Storyboards

167

(4)

Guidelines for Storyboards

171

(1)

Speaking Notes

172

(11)

Technology Tip for Speakers: Don't Fall Into the Plagiarism Trap: Write Your Own Speeches

174

(3)

Sample Student Speech: ``The Electoral College'' by Robert McDermott

177

(3)

Summary

180

(1)

Essentials of Public Speaking Online

181

(1)

Key Terms

181

(1)

Suggestions for Practice and Critical Thinking

181

(2)

THREE PRESENTING YOUR SPEECH

183

(68)

Unit Three Quiz: Verbal, Visual, and Vocal Delivery

183

(1)

Preparing Effective Visual Aids

184

(25)

Benefits of Using Visual Aids

185

(3)

Visual Aids Speed Comprehension and Add Interest

185

(1)

Visual Aids Improve Audience Memory

186

(2)

Visual Aids Decrease Presentation Time

188

(1)

Visual Aids Add to Speaker Credibility

188

(1)

Types of Visual Aids

188

(5)

Electronic/Multimedia Presentations

188

(1)

Overhead Transparencies

189

(1)

Technology Tip for Speakers: Customize Your Presentation Visuals

190

(1)

35-Millimeter Slides

190

(1)

Flipcharts and Posters

191

(1)

Markerboards and Chalkboards

192

(1)

Objects, Models, and Handouts

193

(1)

Audiovisual Aids

193

(1)

Selecting Your Visual Aids

193

(1)

Text or Graphic Visuals?

193

(1)

How Many Visuals?

194

(1)

Designing Your Visual Aids

194

(15)

Use the Correct Type Size

194

(1)

Use the Correct Typeface

195

(2)

General Design Principles

197

(1)

Design Principles for Text Visuals

198

(2)

Design Principles for Graphic Visuals

200

(2)

Using Color Effectively

202

(3)

Summary

205

(1)

Essentials of Public Speaking Online

205

(1)

Key Terms

205

(1)

Suggestions for Practice and Critical Thinking

205

(2)

Unit Three Quiz Answers

207

(2)

Delivering Your Message

209

(22)

Visual Delivery

210

(7)

Appearance

210

(1)

Facial Expressions and Eye Contact

211

(1)

Posture, Movement, and Gestures

211

(2)

Handling Visual Aids

213

(4)

Vocal Delivery

217

(3)

Volume and Pitch

218

(1)

Emphasis, Rate, and Pauses

218

(1)

Articulation and Pronunciation

219

(1)

Verbal Delivery

220

(3)

Technology Tip for Speakers: Conduct a Technological Rehearsal

221

(2)

Immediacy Behaviors

223

(1)

Methods of Delivery

223

(3)

Speaking From Brief Notes (Extemporaneous Speaking)

224

(1)

Speaking From Visual Aids (Also Extemporaneous Speaking)

224

(1)

Speaking Impromptu

224

(1)

Speaking From a Manuscript

225

(1)

Speaking From Memory

226

(1)

Rehearsing Your Speech

226

(5)

Summary

228

(1)

Essentials of Public Speaking Online

228

(1)

Key Terms

229

(1)

Suggestions for Practice and Critical Thinking

229

(2)

Perfecting Language Style

231

(20)

Why Language Choices Are So Important

232

(1)

Effective Language Style

233

(3)

Simple Language

233

(1)

Specific Language

234

(1)

Vivid Language

235

(1)

Forceful Language

235

(1)

Stylistic Devices

236

(8)

Alliteration and Assonance

237

(1)

Simile and Metaphor

238

(1)

Onomatopoeia

238

(1)

Repetition and Parallelism

239

(1)

Technology Tip for Speakers: Adapt Your Presentation to the Media Interview

240

(2)

Antithesis

242

(1)

Hyperbole

242

(1)

Personification

242

(1)

Quiz: Testing Your Knowledge of Stylistic Devices

243

(1)

Biased Language

244

(7)

Gender Bias

244

(1)

Culture Bias

244

(1)

Sample Student Speech: ``No More Sugar!'' by Hans Erian

245

(3)

Summary

248

(1)

Essentials of Public Speaking Online

248

(1)

Key Terms

248

(1)

Suggestions for Practice and Critical Thinking

248

(3)

FOUR TYPES OF SPEECHES

251

(82)

Unit Four Quiz: Types of Speeches

251

(1)

Informative Speaking

252

(22)

Types of Informative Speeches

252

(2)

Demonstration Speeches

252

(2)

Informational Speeches

254

(1)

Tools to Aid Understanding in Informative Speeches

254

(5)

Definition

254

(1)

Description

255

(1)

Explanation

255

(1)

Narration

255

(1)

Sample Student Speech: ``They Made the Blind to See'' by Vanessa Harikul

256

(3)

Steps in Preparing an Informative Speech

259

(8)

Step 1: Analyze Your Potential Audience

259

(1)

Step 2: Determine Your Topic, Exact Purpose, and Main Points

259

(2)

Step 3: Prepare a Rough-Draft Outline of Main Points and Desired Information

261

(1)

Step 4: Research Topic for Material to Support Main Points

261

(1)

Step 5: Select a Variety of Supporting Materials

261

(1)

Step 6: Determine How Best to Organize Main Points

261

(1)

Quiz: Testing Your Knowledge of Organizational Patterns

262

(1)

Step 7: Plan Introduction and Conclusion

263

(1)

Step 8: Make Preparation Outline (or Storyboards) and Speaking Notes

263

(2)

Step 9: Prepare Visual Aids

265

(1)

Technology Tip for Speakers: Put Your Presentation on the Web

266

(1)

Step 10: Rehearse Your Speech

266

(1)

Before You Speak: Last-Minute Checks

267

(7)

Summary

270

(1)

Essentials of Public Speaking Online

270

(1)

Key Terms

270

(1)

Suggestions for Practice and Critical Thinking

270

(2)

Unit Four Quiz Answers

272

(2)

Persuasive Speaking: Individual or Team

274

(33)

Persuasion Defined

274

(1)

Persuasive Versus Informative Speeches

275

(1)

Supporting Materials

275

(1)

Language and Style

276

(1)

Delivery

276

(1)

Organizational Patterns

276

(1)

Types of Persuasive Speeches

276

(6)

The Speech to Convince

276

(1)

The Speech to Actuate

277

(1)

Sample Student Speech: ``Drinking and Driving'' by Lorna McElaney

278

(4)

Steps in Preparing a Persuasive Speech

282

(16)

Step 1: Determine Your Topic, Position Statement, and Type of Speech

282

(4)

Step 2: Analyze Audience Attitudes Toward Your Position

286

(2)

Step 3: Prepare a Rough-Draft Outline of Main Points and Needed Information

288

(1)

Step 4: Research Your Topic

289

(1)

Step 5: Select the Best Supporting Materials

290

(1)

Step 6: Determine How Best to Organize Your Main Points

290

(1)

Technology Tip for Speakers: Make PowerPoint Your Ally, Not Your Enemy

291

(1)

Quiz: Testing Your Knowledge of Persuasive Patterns

292

(2)

Step 7: Plan the Introduction and Conclusion

294

(1)

Step 8: Make Preparation Outline (or Storyboards) and Speaking Notes

295

(2)

Step 9: Prepare Visual Aids

297

(1)

Step 10: Rehearse Your Speech

297

(1)

Team Presentations

298

(9)

Effective Team Presentations

299

(1)

Team Presentation Formats

300

(1)

Problem Solving for Team Presentations

301

(2)

Summary

303

(1)

Essentials of Public Speaking Online

303

(1)

Key Terms

303

(1)

Suggestions for Practice and Critical Thinking

304

(3)

Persuasive Methods and Theories

307

(26)

Using Evidence and Logic Skillfully

307

(10)

Evidence and Logic Defined

308

(1)

Evidence and Logic as Persuasive Tools

308

(2)

Methods of Presenting Evidence

310

(1)

Whether to Present One or Both Sides of Your Position

311

(1)

Technology Tip for Speakers: Understand the Power of Persuasion in Electronic Media

312

(2)

Logical Reasoning

314

(1)

Fallacious Reasoning

315

(2)

Establishing Credibility

317

(3)

Credibility as a Persuasive Tool

317

(1)

Basic Elements of Credibility

318

(1)

Unethical Use of Credibility

319

(1)

Appealing to Listeners' Psychological Needs

320

(3)

Personalizing Your Persuasive Argument

320

(1)

Using Maslow's Hierarchy of Needs

321

(1)

Fear Appeals

322

(1)

Unethical Use of Emotional Appeals

323

(1)

Using Persuasive Theory in Speaking

323

(10)

Elaboration Likelihood Model of Persuasion

325

(1)

Social Judgment Theory

325

(1)

Sample Student Speech: ``Untreated Depression in America'' by Sean Stewart

326

(3)

Summary

329

(1)

Essentials of Public Speaking Online

330

(1)

Key Terms

330

(1)

Suggestions for Practice and Critical Thinking

330

(3)

References

333

(12)

Glossary

345

(8)

Index

353

Amazon no longer offers textbook rentals. We do!

Cengage Advantage Books: Essentials of Public Speaking (with SpeechBuilder Expressâ„¢ and InfoTrac)

Cengage Advantage Books: Essentials of Public Speaking (with SpeechBuilder Expressâ„¢ and InfoTrac)

9780534647803

0534647804

Summary

Table of Contents

Supplemental Materials

Write a Review

Amazon no longer offers textbook rentals. We do!

Cengage Advantage Books: Essentials of Public Speaking (with SpeechBuilder Expressâ„¢ and InfoTrac)

Cengage Advantage Books: Essentials of Public Speaking (with SpeechBuilder Expressâ„¢ and InfoTrac)

9780534647803

0534647804

Summary

Table of Contents

Supplemental Materials

Write a Review

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