Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands, 2nd Edition
Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands, 2nd Edition
- ISBN 13:
9780471746843
- ISBN 10:
0471746843
- Edition: 2nd
- Format: Hardcover
- Copyright: 03/01/2006
- Publisher: Wiley
- Newer Edition
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Summary
Designing Brand Identity is an essential toolkit for the whole branding team, whether the goal is to express a new brand or to revitalize an existing one. Fully updated to reflect emerging trends, the Second Edition illuminates branding fundamentals, explains a disciplined and collaborative process, and showcases world-class brands and how they build awareness. Book jacket.