9780471746843

Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands, 2nd Edition

  • ISBN 13:

    9780471746843

  • ISBN 10:

    0471746843

  • Edition: 2nd
  • Format: Hardcover
  • Copyright: 03/01/2006
  • Publisher: Wiley
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Designing Brand Identity is an essential toolkit for the whole branding team, whether the goal is to express a new brand or to revitalize an existing one. Fully updated to reflect emerging trends, the Second Edition illuminates branding fundamentals, explains a disciplined and collaborative process, and showcases world-class brands and how they build awareness. Book jacket.

Author Biography

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Table of Contents

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