9780470401422

Designing Brand Identity: An Essential Guide for the Whole Branding Team, 3rd Edition

  • ISBN 13:

    9780470401422

  • ISBN 10:

    0470401427

  • Edition: 3rd
  • Format: Hardcover
  • Copyright: 08/01/2009
  • Publisher: Wiley
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Praise for previous editions of Designing Brand Identity:"An inspiring and powerful toolkit." -The Marketer"Alina Wheeler provides a practical structure for the brand building process." -Al Ries, coauthor, Positioning"Wheeler's book offers a cogent description of how strategy and design meet in the real world among world-class companies." -Marty Neumeier, author, The Brand Gap"A valued reference book for all members of the branding team." -Communication Arts

Author Biography

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Table of Contents

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