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Designing Brand Identity: An Essential Guide for the Whole Branding Team, 3rd Edition
Designing Brand Identity: An Essential Guide for the Whole Branding Team, 3rd Edition
- ISBN 13:
9780470401422
- ISBN 10:
0470401427
- Edition: 3rd
- Format: Hardcover
- Copyright: 08/01/2009
- Publisher: Wiley
- Newer Edition
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Summary
Praise for previous editions of Designing Brand Identity:"An inspiring and powerful toolkit." -The Marketer"Alina Wheeler provides a practical structure for the brand building process." -Al Ries, coauthor, Positioning"Wheeler's book offers a cogent description of how strategy and design meet in the real world among world-class companies." -Marty Neumeier, author, The Brand Gap"A valued reference book for all members of the branding team." -Communication Arts
