9780324316988

Marketing Channels

  • ISBN 13:

    9780324316988

  • ISBN 10:

    0324316984

  • Edition: 8th
  • Format: Hardcover
  • Copyright: 11/09/2011
  • Publisher: South-Western College Pub

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, environmental, and technological changes that have taken place within the industry.

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