9780324282924

Essentials of Marketing

  • ISBN 13:

    9780324282924

  • ISBN 10:

    0324282923

  • Edition: 4th
  • Format: Paperback
  • Copyright: 01/09/2004
  • Publisher: South-Western College Pub
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Essentials of Marketing, 4e, continues the tradition of providing comprehensive, up-to-the minute coverage of key marketing topics in a brief text. Key principles are illustrated by hundreds of fresh, new examples, while the latest concepts and theories are covered in detail with numerous illustrations. Organized around the marketing mix, this thoroughly revised text features a comprehensive and companion Web site.

Table of Contents

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