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Contemporary Business 2003 : With a Guide to Your Personal Finances

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Prologue: Jump-Starting Your Business Career
Business in a Global Environment
Business: Blending People, Technology, and Ethical Behavior
Achieving Business Success by Demonstrating Ethical Behavior and Social Responsibility
Economic Challenges Facing Global and Domestic Business
Competing in Global Markets
Starting and Growing Your Business
Options for Organizing Small and Large Businesses
Starting Your Own Business: The Entrepreneurship Alternative
Electronic Commerce: The Internet and Online Business
Management: Empowering People to Achieve Business Objectives
Management, Leadership, and the Internal Organization
Human Resource Management and Motivation
Improving Performance through Empowerment, Teamwork, and Communication
Labor-Management Relations
Creating and Producing World-Class Goods and Services
Marketing Management
Customer-Driven Marketing
Developing and Pricing Goods and Services
Distributing Goods and Services
Promoting Goods and Services Using Integrated Marketing Communications
Managing Technology and Information
Using Technology to Manage Information
Understanding Accounting and Financial Statements
Managing Financial Resources
Financial Management and Institutions
Financing and Investing through Securities Markets
Continuing Case: The Geek Squad
Risk Management and Insurance
The Legal Framework for Business
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