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Workplace Communications The Basics Plus NEW MyTechCommLab -- Access Card Package

by: Searles, George J.

Workplace Communications The Basics Plus NEW MyTechCommLab -- Access Card Package

by: Searles, George J.

ISBN 13:
9780321851055
ISBN 10:
0321851056
Edition: 5th
Format: Package
Copyright: 05/07/2012
Publisher: Longman
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Workplace Communications The Basics Plus NEW MyTechCommLab -- Access Card Package > ISBN13: 9780321851055

Summary

Workplace Communications is the first brief, less theory-intensive text that focuses on the fundamentals of workplace communication specifically intended for applied writing courses in community colleges and similar settings. Written in a conversational style and featuring a clean, uncluttered page layout, Workplace Communicationsis designed to be accessible. The high quantity of examples, illustrations, and exercises emphasize practical applications to ensure the text is user-friendly. Workplace Communicationsis an ideal text to bridge business communication and technical communication courses.

Author Biography

George J. Searles is a Professor of Arts & Humanities at Mohawk Valley Community College, specializing in journalism, business/technical writing, contemporary poetry, and Latin. He has also taught at Green Haven State Prison, Binghamton University (where he earned his Ph.D.), New York Institute of Technology, St. Elizabeth’s College of Nursing, Utica College of Syracuse University, and SUNY College of Technology, and on the graduate level for New School University. Currently he is an adjunct instructor of creative writing at Pratt Institute’s upstate campus at the Munson-Williams-Proctor Arts Institute in Utica. He has served on the governing boards of both the Modern Language Association and the North East Modern Language Association, presenting scholarly papers at the annual conventions of those and other such professional organizations. In addition, he has served as a communications consultant to many corporate clients and social services agencies, as well as the National Endowment for the Humanities and the National Science Foundation. Along with numerous articles, reviews, and poems in a broad range of popular and academic periodicals, he has published three volumes of literary criticism from university presses and five editions of Workplace Communications: The Basics, a Pearson textbook used on over 200 campuses here and abroad. The recipient of two SUNY Chancellor’s medals for excellence, he was named the Carnegie Foundation’s “New York State Professor of the Year” in 2002, and the New York State United Teachers’ “Higher Education Member of the Year” in 2003.

Preface

Introduction

Chapter 1 The Keys to Successful Communication: Purpose, Audience, and Tone

Purpose

Audience

Tone

Exercises

Chapter 2 Memos and E-mail

Memos

E-mail

Exercises

Checklist: Evaluating a Memo or E-mail

Chapter 3 Business Letters

Letters

Format

Checklist: Evaluating a Letter

Exercises

Chapter 4 Effective Visuals: Tables, Graphs, Charts, and Illustrations

Principles of Effective Visuals

Tables

Graphs

Line Graphs

Bar Graphs

Charts

Flowcharts

Organizational Charts

Gantt Charts

Circle Charts

Illustrations

Photographs

Drawings

Diagrams

Checklist: Evaluating a Visual

Exercises

Chapter 5 Short Reports: Page Design, Formats, and Types

Page Design

Report Formats: Memo, Letter, and Booklet

Types of Reports

Incident Report

Progress Report

Recommendation Report

Travel Report

Exercises

Checklist: Evaluating a Memo Report

Checklist: Evaluating a Letter Report

Checklist: Evaluating a Booklet Report

Chapter 6 Summaries

Types of Summaries: Descriptive, Informative, and Evaluative

Summarizing Print Sources

Summarizing Nonprint Sources

Checklist: Evaluating a Summary

Exercises

Chapter 7 Fliers, Brochures, and Newsletters

Fliers

Checklist: Evaluating a Flier

Brochures

Checklist: Evaluating a Brochure

Newsletters

Checklist: Evaluating a Newsletter

Exercises

Chapter 8 Instructions and Procedure Description

Instructions

Procedure Description

Avoiding Liability

Checklist: Evaluating Instructions and Procedure Description

Exercises

Chapter 9 Job Application Process: Letter, Résumé, Interview, and Follow-Up

Application Letter

Résumé

Traditional Résumé

Scannable Résumé

Interview

Follow-up

Checklist: Evaluating an Application Letter, Résumé, and Follow-Up

Exercises

Chapter 10 Oral Presentations: Preparation and Delivery

Preparation

Preliminaries

Rehearsal

Delivery

Introductions and Conclusions

Vocal Factors

Physical Factors

Eye Contact

Presentation Aids

Enthusiasm

Checklist: Evaluating a Public Speaker

Exercises

Chapter 11 Proposals

Solicited Proposals

Unsolicited Proposals

Internal and External Proposals

Formats of Proposals

Objectives of Proposals

Checklist: Evaluating Proposal

Exercises

Chapter 12 Long Reports: Format, Collaboration, and Documentation

Format

Transmittal Document

Title Page

Abstract

Table of Contents

List of Illustrations

Glossary

Text

Visuals

Pagination

Collaboration

Documentation

Bibliography

Parenthetical Citations

Checklist: Evaluating a Long Report

Exercises

Appendix A: Ten Strategies to Improve Style

Appendix B: Review of Mechanics: Spelling, Punctuation, and Grammar

Index

Supplemental Materials

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