The original cultural studies reader, this essay collection is widely used for its provocative readings and images on relevant cultural issues and for its outstanding pedagogy. Written by two respected composition theorists, Reading Culture truly makes use of cultural studies methodsfrom analyzing texts and historical documents to conducting fieldwork and mini-ethnographies. The first cultural studies reader to also address visual literacy, the text includes more than 100 images of posters, advertisements, photos, and art to accompany and illustrate the readings or as Visual Essays and Visual Culture segments that stand on their own. The fifth edition enhances that coverage with an appealing new four-color format and full-color art throughout the text. Helping students gain the necessary critical thinking skills to observe and analyze cultural phenomena, the opening chapter introduces reading and writing strategies and features a case studynew to this editionthat shows students how to read culture. Always up-to-date, this edition represents a significant revision with several new readings, themes, and visual images.