Edwin Duerr is a Professor Emeritus of International Business at San Francisco State University, USA. He has been a visiting professor at universities in Japan, Brazil, Germany, Denmark, Sweden and the Netherlands, and has extensive consulting business around the globe. He is also Senior Editor of The Journal of International Business and Economy.

Chapter 1 - International Marketing and Exporting

Chapter 2 - Bases of International Marketing

Chapter 3 - The International Environment: Culture, Economic and Competition

Chapter 4- The International Environment: Government, Political and Legal forces

Chapter 5 - Export Market Selection: Definition and Strategies

Chapter 6 - Information for International Market(ing) Decisions

Chapter 7 - Market Entry Strategies

Chapter 8 - Export Entry Modes

Chapter 9 – Non-export Entry Modes

Chapter 10 - Product Decisions

Chapter 11 - Pricing Decisions

Chapter 12 - Financing and Methods of Payment

Chapter 13 - Promotion and Marketing Communication

Chapter 14 - Handling Export Orders and Supply Chain Management

Chapter 15 - Organization of International Marketing Activities

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.