9780205609994

Influence : Science and Practice

  • ISBN 13:

    9780205609994

  • ISBN 10:

    0205609996

  • Edition: 5th
  • Format: Paperback
  • Copyright: 07/29/2008
  • Publisher: Pearson

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

What factors cause someone to say yes? And which techniques most effectively use these factors to bring about such compliance? In his best-selling book, Robert Cialdini, former salesperson, fund-raiser, and advertiser, and current professor of social psychology, examines the science and practice of persuasion and compliance. Praised for its enjoyable writing, practical suggestions, and scientifically documented content, prior editions have been widely read by business professionals, fund-raisers, and those interested in psychology. Book jacket.

Author Biography

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Table of Contents

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