9780205561209

Strategic Communication in Business and the Professions

  • ISBN 13:

    9780205561209

  • ISBN 10:

    0205561209

  • Edition: 6th
  • Format: Paperback
  • Copyright: 01/01/2008
  • Publisher: Allyn & Bacon
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Designed for introductory business and organizational communication classes, this successful, multi-edition book focuses on helping the reader to master the four essential elements of effective communication--setting goals, knowing the audience, mastering skills, and managing anxiety. The Sixth Edition addresses current challenges to business communication created by advances in new technology, the global marketplace, shifting communication priorities, and diversity within the workforce.

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