Persuasion, Social Influence, and Compliance Gaining, Third Edition, looks at persuasion from a broad-based perspective, encompassing the full scope of persuasion found in everyday life. Linked to empirical research, this text takes students from persuasion theory to qualified conclusions about the operation of persuasion in real-world settings and examines persuasion from a social science perspective. Written in a highly accessible style, this text involves students by providing information and real-life examples with which they can easily identify. New to This Edition bull; bull;New discussion of computer-mediated persuasion, including Internet deception and "phishing" scams bull;Current research on subliminal influence and how it can alter attitudes, moods, and even behavior bull;Updated discussion of nonverbal cues as they apply to deception detection, including the results of the latest meta-analysis bull;Expanded treatment of the ethics of using fear appeals to engage in fear mongering or promoting a "culture of fear" bull;New section on the importance of visual literacy as a means of evaluating visual persuasion Praise for Persuasion This text is very comprehensive when it comes to the social scientific perspective. The humor adds to the book without being distracting. The meta-analyses are thoughtful and aid in reconciling the seemingly contradictory research findings. And I find the box features to be interesting and frequently offer useful practical advice. Andrew T. Jacobs, SUNY Rockland Community College