The History and Theory of Rhetoricoffers an accessible discussion of the history of rhetorical studies in the Western tradition, from ancient Greece to contemporary American and European theorists. By tracing the historical progression of rhetoric from the Greek Sophists of the 5th Century B.C. to contemporary studiessuch as the rhetoric of science and feminist rhetoricthis concise yet comprehensive text helps students better understand what rhetoric is and what unites differing rhetorical theories throughout history.