Through five editions, Writing for the Mass Media remains one of the most clear and efficient introductions to media writing. This successful text offers a simple organization, clear writing, abundant exercises, and precise examples that give students the information and opportunity to develop their skills as professional writers. Using a workbook-style format, it introduces and explains the major forms of media writing inverted pyramid for print and Web, dramatic unity for broadcast, copy platforms for advertising, and the various writing structures required for public relations and covers all major areas of media, including the World Wide Web.