9780137815012

Excellence in Business Communication

  • ISBN 13:

    9780137815012

  • ISBN 10:

    0137815018

  • Edition: 4th
  • Format: Paperback
  • Copyright: 09/01/1998
  • Publisher: Pearson College Div
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

For courses in Business Communication and Business Writing in the department of business. This text presents the dynamics of business communication with a lively, conversational writing style that takes students inside leading companies to (1) learn the basic principles of business communication, (2) understand important communication issues, and (3) profit from up-to-date discussions of the latest developments. The goal is to successfully demonstrate how business communication works in the world, helping students to understand the concepts behind effective communication while they develop and refine their own skills.

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