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The strategic management text that effectively integrates strategy theory and strategy practice. Introducing the Concepts; The Context of Managing Strategically; Doing an External Analysis; Doing an Internal Analysis; Functional Strategies; Competitive Strategies; Corporate Strategies; Special Topics: International Strategies and Strategies for Entrepreneurial Ventures and Not-for Profits For business professionals involved in strategic planning.
Table of Contents
Chapter 1 Introducing the Concepts Chapter 2 The Context of Managing Strategically Chapter 3 Doing an External Analysis Chapter 4 Doing an Internal Analysis Chapter 5 Functional Strategies Chapter 6 Competitive Strategies Chapter 7 Corporate Strategies Chapter 8 Special Topics: International Strategies and Strategies for Entrepreneurial Ventures and Not-for Profits
Appendix 1 How To Do a Comprehensive Case Analysis Appendix 2 Sample Case Analysis Appendix 3 Comprehensive Strategy Cases