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Strategic Management in Action
Strategic Management in Action
- ISBN 13:
9780136078289
- ISBN 10:
0136078281
- Edition: 5th
- Format: Paperback
- Copyright: 07/02/2009
- Publisher: Prentice Hall
- Newer Edition
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Summary
The strategic management text that effectively integrates strategy theory and strategy practice. Introducing the Concepts; The Context of Managing Strategically; Doing an External Analysis; Doing an Internal Analysis; Functional Strategies; Competitive Strategies; Corporate Strategies; Special Topics: International Strategies and Strategies for Entrepreneurial Ventures and Not-for Profits For business professionals involved in strategic planning.
