9780136015963

Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape peoplers"s social experiences. Social networking, sensory marketing, illusion of truth effect, interactive mobile marketing, cross-cultural value differences, impression management, doppelganger brand image, red campaign, CSR, low literate consumer, crowdsourcing, and multigenerational marketing. For marketing professionals to understand the latest trends in consumer behavior.

Preface
FM
Consumers in the Marketplace
Consumers Rules

Perception
Learning and Memory
Motivation and Values
The Self
Personality and Lifestyles
Attitudes
Attitude Change and Interactive Communications
Consumers as Decision Makers
Individual Decision Making
Buying and Disposing
Group Influence and Opinion Leadership
Organizational and Household Decision Making
Consumers and Subcultures
Income and Social Class
Ethnic, Racial, and Religious Subcultures
Age Subcultures
Consumers and Culture
Cultural Influences on Consumer Behavior
The Creation and Diffusion of Global Cons
Table of Contents provided by Publisher. All Rights Reserved.

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Amazon no longer offers textbook rentals. We do!

Consumer Behavior : Buying, Having, and Being

Consumer Behavior : Buying, Having, and Being

0136015964

Summary

Table of Contents

Supplemental Materials