9780135412114

Effective Public Relations

  • ISBN 13:

    9780135412114

  • ISBN 10:

    0135412110

  • Edition: 8th
  • Format: Hardcover
  • Copyright: 01/01/2000
  • Publisher: PRENTICE HALL
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Intended as the primary textbook for the foundational public relations principles course and for a stand-alone public relations theory and practices course in communications and business programs. Effective Public Relations, Eighth Edition presents a comprehensive summary of public relations concepts, theory, principles, history, management, and practices. This bible of the public relations field continues in its role as the single most authoritative and complete text/reference for students of public relations.

Author Biography

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Table of Contents

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