9780133033984

International Business Environments & Operations Plus NEW MyManagementLab with Pearson eText -- Access Card Package

  • ISBN 13:

    9780133033984

  • ISBN 10:

    0133033988

  • Edition: 14th
  • Format: Package
  • Copyright: 05/01/2012
  • Publisher: Prentice Hall
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

An effective balance between authoritative theory and meaningful practice. International Businessis an authoritative and engaging voice on conducting business in international markets. This text not only describes the ideas of international business but it also uses contemporary examples, scenarios, and cases to help readers effectively put theory into practice. This edition features updated author-written cases, including ten entirely new cases, and expanded coverage on emerging economies.

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