9780132606226

Marketing Management Plus New MyMarketingLab with Pearson eText -- Access Card Package

  • ISBN 13:

    9780132606226

  • ISBN 10:

    0132606224

  • Edition: 14th
  • Format: Package
  • Copyright: 06/08/2011
  • Publisher: Prentice Hall
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. Marketing Managementis the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglabPearson's online tutorial and assessment platform.

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