9780132299206

Marketing : Real People, Real Choices

  • ISBN 13:

    9780132299206

  • ISBN 10:

    0132299208

  • Edition: 5th
  • Format: Paperback
  • Copyright: 01/01/2009
  • Publisher: Prentice Hall
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Meet Joe... (in Chapter 13). Director of public relations for BzzAgent, Inc., a word-of-mouth marketing and media firm based in Boston. First job out of school Victim/Witness Advocate for the Massachusetts Parole Board. What I do when I'm not working Ski with my wife; play fantasy sports; struggle to train an incorrigible cat. Don't do this when Interviewing with me Don't say "like" or "ya know." In this book, you will meet a lot of different people-because after all, marketing is about real people who make... cMeet Qode... (in Chapter 2). Qode leverages mobile platforms and allows marketers to deliver the best content to the right person at the right time-with just a cell phone and a bar code. Although widely popular in Asia, Qode is just breaking onto the scene in the United States. All it needs is a well-executed marketing strategy, and it will soon be in the hands of consumers across the nation. From companies like Qode breaking into new markets, to M entrepreneurial ventures like BzzAgent just getting started, to giants like Reebok taking their marketing to the next level to stay on top... it is real choices made by real people that A pave the way. Book jacket.

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