9780132167123

Principles of Marketing

  • ISBN 13:

    9780132167123

  • ISBN 10:

    0132167123

  • Edition: 14th
  • Format: Hardcover
  • Copyright: 02/06/2011
  • Publisher: PEARSON
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Today#x19;s marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Learn how to create value and gain loyal customers. Kotler/Armstrong is a comprehensive, classic principles text organized around an innovative customer-value framework. Students learn how to create customer value, target the correct market, and build customer relationships. The changing nature of consumer expectations means that marketers must learn how to build communities in addition to brand loyalty. #xA0; For undergraduate Principles of Marketing courses

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