9780131995345

This comprehensive overview of international business is divided into various business functions, making it clear and easy to understand. In every chapter "Culture Quest Insights" into culture, geography, and business lead readers to a multi-media experience of a certain country or region that provides useful information on the impact of culture on business. Cases specific to each region or country add to the total reading experience.Topics covered include: the world's marketplaces, the international environment, managing international business and business operations.For CEOs, managers, and other executives who need to understand the cultural mores of the global societies with which they do business.

Michael Pustay holds the Anderson Clayton Professorship in Business Administration and is Professor of Management at Texas A&M University.

INTRODUCTION TO INTERNATIONAL BUSINESS.
An Overview of International Business.
Global Marketplaces and Business Centers.
THE INTERNATIONAL ENVIRONMENT.
International Trade and Investment Theory.
The International Monetary System and the Balance of Payments.
Foreign Exchange and International Financial Markets.
THE NATIONAL ENVIRONMENT.
Formulation of National Trade Policies.
International Cooperation among Nations.
Legal and Political Forces.
The Role of Culture.
MANAGING IN THE INTERNATIONAL ENVIRONMENT.
International Strategic Management.
Strategies for Analyzing and Entering Foreign Markets.
International Strategic Alliances.
Organization Design for International Business.
Managing Behavior and Interpersonal Relations.
Controlling the International Business.
MANAGING INTERNATIONAL BUSINESS OPERATIONS.
International Marketing.
International Operations Management.
International Financial Management.
International Accounting and Taxation.
International Human Resource Management and Labor Relations.
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International Business : A Managerial Perspective

International Business : A Managerial Perspective

0131995340

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