9780131641495

Marketing Plan Handbook, The, and Pro Premier Marketing Plan Package

  • ISBN 13:

    9780131641495

  • ISBN 10:

    0131641492

  • Edition: 2nd
  • Format: Package
  • Copyright: 01/01/2008
  • Publisher: Prentice Hall
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

TheMarketing Plan Handbookguides readers through the complete development of a realistic, customized marketing plan, and theMarketing Plan Prosoftware bundled with the book helps users create practical plans, and allows them to critique sample marketing plans.From the introduction to marketing planning to market analysis, strategic development, and plan implementation, this book covers all aspects of the marketing plan.A great introduction and overview for any business owner, marketing agent, or anyone looking for a practical guide to marketing planning.

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