9780131461062

International Business : Environments and Operations

  • ISBN 13:

    9780131461062

  • ISBN 10:

    0131461060

  • Edition: 10th
  • Format: Hardcover
  • Copyright: 01/01/2004
  • Publisher: Prentice Hall
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

For undergraduate and graduate courses in International Business. This classic best-seller discusses the differences faced in international environments, the overall strategies companies can take, and the functional alternatives for operating abroad. It takes a balanced approach to all functions of business. It features an abundance of colorful maps, strong engaging opening and closing cases, and classic and contemporary examples.

Table of Contents

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