9780131421844

Strategic Marketing Problems : Cases and Comments

  • ISBN 13:

    9780131421844

  • ISBN 10:

    0131421840

  • Edition: 11th
  • Format: Hardcover
  • Copyright: 01/01/2007
  • Publisher: Prentice Hall
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

READ ABOUT Nokia's successful Segmentation Approach and resulting cell phone offerings eBay's alternative market-entry options in Latin America Nintendo's launch of Game Boy Color Gateway Inc.'s controversial multi-channel strategy

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