9780130663429

Strategic Management : Version 1.0

  • ISBN 13:

    9780130663429

  • ISBN 10:

    0130663425

  • Edition: 8th
  • Format: Paperback
  • Copyright: 01/01/2002
  • Publisher: Pearson College Div

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

For undergraduate courses in Strategic Management and Business Policy. Designed in functional four-color, it offers a popular practitioner-oriented perspective, focuses on skill-building in all major areas of strategy formation, implementation, and evaluation, and weaves three very contemporary themes throughout each chapter globalization, the natural environment, and e-commerce. Numerous Experiential Exercises.

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