9780130558176

Marketing: Real People, Real Choices and the Brave New World of Ecommerce

  • ISBN 13:

    9780130558176

  • ISBN 10:

    0130558176

  • Edition: 2nd
  • Format: Hardcover
  • Copyright: 08/01/2000
  • Publisher: Pearson College Div
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

B> This dynamic and practical book uses a sense of humor to communicate the way marketing works and how it impacts fashion, music, sports, and other aspects of popular culture. It uses real-life business examples to view life "in the trenches" of the marketing world, and look at how some great marketing strategies and decisions developed. For anyone who wants to become a more intelligent consumer, better able to manage resources, and appreciate the effect marketers have on our life and purchases.

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