9780130400062

Strategic Management in Action

  • ISBN 13:

    9780130400062

  • ISBN 10:

    0130400068

  • Edition: 2nd
  • Format: Paperback
  • Copyright: 01/01/2002
  • Publisher: PRENTICE HALL
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

(Pearson Education) A guide integrating the most current strategic management theories and practices, with an array of interactive features. Includes comprehensive cases at the end of each chapter, of companies such as Levi-Strauss and Starbucks, a companion Web site giving students access to online study guides, Internet resources, and more. Softcover. DLC: Strategic planning.

Table of Contents

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