This contemporary survey of the field of learning offers comprehensive coverage of both classic studies and the most recent developments and trends—with an emphasis on the importance of learning principles in everyday life. Many real-world examples and analogies make the often abstract concepts and theories of the field more concrete and relevant, and most chapters include sections that describe how the theories and principles have been used in the applied field of behavior modification. Simple Ideas, Simple Associations, and Simple Cells. Innate Behavior Patterns and Habituation. Basic Principles of Classical Conditioning. Theories and Research on Classical Conditioning. Basic Principles of Operant Conditioning. Reinforcement Schedules: Experimental Analyses and Applications. Avoidance and Punishment. Theories and Research on Operant Conditioning. Stimulus Control and Concept Formation. Comparative Cognition. Learning by Observation. Learning Motor Skills. Choice. For educators, social workers, and anyone interested in human learning behavior.