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International Business : Environments and Operations
International Business : Environments and Operations
- ISBN 13:
9780130308016
- ISBN 10:
0130308013
- Edition: 9th
- Format: Hardcover
- Copyright: 01/01/2001
- Publisher: PRENTICE HALL
- Newer Edition
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Summary
For undergraduate courses in International Business. This text thoroughly discusses the differences faced in international environments, the overall strategies companies can take, and the functional alternatives for operating abroad. It features an abundance of colorful maps, strong opening and closing cases, and current examples.
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