9780130094056

Introduction to E-Commerce

  • ISBN 13:

    9780130094056

  • ISBN 10:

    0130094056

  • Edition: 1st
  • Format: Paperback
  • Copyright: 01/01/2003
  • Publisher: Pearson College Div
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Offering both real-worldandtheoretical perspectives, this book features exceptionally comprehensive yetmanageablecoverage of a broad spectrum of E-commerce essentials from a global point of view. Extremely user-friendly and practical, it features vignettes, application cases, and real-world cases in each chapter.Market Mechanisms. Products and Services. Market Research and Advertisement. Company-Centric. Exchanges and Collaboration. E-Government, B2E. M-Commerce. Infrastructure and Application Developments. Privacy, Legal and Security. Payments and Order Fulfillment. Strategy, Going global, and Internet Communities.For anyone interested in e-commerce. Ideal for busy executives.

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