9780078028939

ABC's of Relationship Selling through Service

  • ISBN 13:

    9780078028939

  • ISBN 10:

    0078028930

  • Edition: 12th
  • Format: Paperback
  • Copyright: 10/10/2012
  • Publisher: McGraw-Hill Education
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

ABC's of Relationship Selling 12etrains readers on a specific, yet generic, step-by-step selling process that is universal in nature. This edition presents a sales process or system in a logical sequence, more than any other text in the market: from planning and the approach, to closing and follow-up for exceptional customer service. The goal of this text has always been to demonstrate to students the order of steps within the selling process; provide numerous examples of what should be in each step; and how the steps within the selling process interact with one another. This market leader text brings a comfortable and familiar approach to the Selling discipline.

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