Introduction to Mass Communication: Media Literacy and Culture Updated Edition
Introduction to Mass Communication: Media Literacy and Culture Updated Edition
- ISBN 13:
9780077403898
- ISBN 10:
0077403894
- Edition: 7th
- Format: Paperback
- Copyright: 01/13/2012
- Publisher: McGraw-Hill Education
- Newer Edition
Rent
Sorry, this item is currently unavailable.
Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
Extend or Purchase Your Rental at Any Time
Need to keep your rental past your due date? At any time before your due date you can extend or purchase your rental through your account.
Summary
Introduction to Mass Communication: Media Literacy and Cultureencourages students to be active media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first, and remains the only, university-level text to make media literacy central to its approach, and given recent national and global turmoil, its emphasis on media use and democracy could not be more timely.