9780077379803

Launching the Imaginationtreats design as both a verb and a nounas both a process and a product. Design is deliberatea process of exploring multiple solutions and choosing the most promising option. Through an immersion in 2-D, 3-D, and 4-D concepts, students are encouraged to develop methods of thinking visually that will serve them throughout their studies and careers.

Preface xx
Introduction xvi
Part 1: Two-Dimensional Design
Chapter 1: Basic Elements
LINE
Defining Line
Line Quality
Actual Lines
Implied Lines
Linear Networks
Using Line
Key Questions: Line
SHAPE
Defining Shape
Types of Shape
Degrees of Representation
Degrees of Definition
Key Questions: Representation and Definition
Using Shape
Key Questions: Shape
TEXTURE
Types of Texture
Creating Texture
Texture and Space
Trompe L’Oeil
Combining Physical and Visual Texture
Marks and Meanings
Key Questions: Texture
VALUE
Contrast
Value Distribution
Value and Volume
Value and Space
Value and Lighting
Key Questions: Value
Summary
Key Terms
Studio Projects
Profile: Phillia Yi, Printmaker
Chapter 2: The Element Of Color
COLOR PHYSICS
Additive and Subtractive Color
Color Interaction
DEFINING COLOR
Hue
Value
Intensity
Key Questions: Defining Color
HARMONY AND DISHARMONY
Monochromatic Color Schemes
Analogous Color Schemes
Complementary Color Schemes
Split Complementary Color Schemes
Triadic Color Schemes
Chromatic Grays and Earth Colors
Using Disharmony
Key Questions: Harmony and Disharmony
COMPOSING WITH COLOR
Creating the Illusion of Space
Weight and Balance
Distribution and Proportion
Color as Emphasis
Key Questions: Composing with Color
EMOTION AND EXPRESSION
Color Keys
Symbolic Color
The Power of Color
Key Questions: Emotion and Expression
Summary
Key Terms
Studio Projects
Profile: Ann Baddeley Keister, Fiber Artist
Chapter 3: Principles of Two-Dimensional Design
UNITY AND VARIETY
Gestalt: Theory and Application
Patterns and Grids
Key Questions: Unity and Variety
BALANCE
Weight and Gravity
Symmetrical Balance
Radial Symmetry
Asymmetrical Balance
Expressive Uses of Balance
Key Questions: Balance
SCALE AND PROPORTION
Key Questions: Scale and Proportion
RHYTHM
Key Questions: Rhythm
EMPHASIS
Emphasis by Isolation
Emphasis by Placement
Emphasis Through Contrast
Key Questions: Emphasis
Summary
Key Terms
Studio Projects
Profile: Bob Dacey, Illustrator
Chapter 4: Illusion of Space and Illusion of Motion
CREATING THE ILLUSION OF SPACE
Linear Perspective
Other Ways to Create the Illusion of Space
Using the Illusion of Space
Key Questions: Illusion of Space
Spatial Dynamics
Key Questions: Spatial Dynamics
THE ILLUSION OF MOTION
The Kinesthetic Response
The Decisive Moment
Before and After
Fragmentation
Multiplication
Key Questions: Illusion of Motion
Summary
Key Terms
Studio Projects
Profile: Ken Stout, Painter
Part 2: Concepts and Critical Thinking
Chapter 5: Problem Seeking and Problem Solving
PROBLEM SEEKING
The Design Process
The Fine Art Process
Sources of Ideas
Characteristics of a Good Problem
CONVERGENT AND DIVERGENT THINKING
Using Convergent Thinking
Using Divergent Thinking
BRAINSTORMING
Make a List
Use a Thesaurus
Explore Connections
Keep a Journal
Collaborative Creativity
VISUAL RESEARCH
Thumbnail Sketches
Model Making
AN OPEN MIND
Summary
Key Terms
Studio Projects
Profile: Adam Kallish, Designer/Consultant
Chapter Six: Cultivating Creativity
SEVEN CHARACTERISTICS OF CREATIVE THINKING
Receptivity
Curiosity
Wide Range of Interests
Attentiveness
Connection Seeking
Conviction
Complexity
GOAL SETTING
A Goal-Setting Strategy
Characteristics of Good Goals
TIME MANAGEMENT
Set the Stage
Prioritize
See the Big Picture
Work Sequentially
Use Parts to Create the Whole
Make the Most of Class Time
When in Doubt, Crank It Out
Work Together
VARIATIONS ON A THEME
HABITS OF MIND AND WORK
Habits of Mind
Habits of Work
Summary
Studio Projects
Profile: Suzanne Stryk, Painter
Chapter 7: Developing Critical Thinking
ESTABLISHING CRITERIA
FORM, SUBJECT, CONTENT
STOP, LOOK, LISTEN, LEARN
TYPES OF CRITIQUES
Description
Cause and Effect
Compare and Contrast
Greatest Strength/Unrealized Potential
DEVELOPING A LONG-TERM PROJECT
Week One Assessment
Week Two Assessment
Developing a Self-Assignment
Self-Assignment: Jason Chin
TURN UP THE HEAT: PUSHING YOUR PROJECT’S POTENTIAL
Basic Arithmetic
Transformation
Reorganization
CONCEPTUAL VARIATIONS
ACCEPTING RESPONSIBILITY
Summary
Key Terms
Studio Projects
Profile: Kendall Buster, Sculptor
Chapter 8: Constructing Meaning
BUILDING BRIDGES
Shared Language
Iconography
Audience
Immediacy
Stereotypes
Clichés
Surprise
Key Questions: Building Bridges
PURPOSE AND INTENT
CONTEXT
CONNECTIONS
AESTHETICS
Definitions
Postmodernism
Visual Strategies
DRAMA
Summary
Key Terms
Studio Projects
Profile: Roger Shimomura, Artist
BIBLIOGRAPHY
NOTES
GLOSSARY
CREDITS
INDEX

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Launching the Imagination 2D

Launching the Imagination 2D

0077379802

Summary

Table of Contents

Introduction xvi

Part 1: Two-Dimensional Design

Chapter 1: Basic Elements

LINE

Defining Line

Line Quality

Actual Lines

Implied Lines

Linear Networks

Using Line

Key Questions: Line

SHAPE

Defining Shape

Types of Shape

Degrees of Representation

Degrees of Definition

Key Questions: Representation and Definition

Using Shape

Key Questions: Shape

TEXTURE

Types of Texture

Creating Texture

Texture and Space

Trompe L’Oeil

Combining Physical and Visual Texture

Marks and Meanings

Key Questions: Texture

VALUE

Contrast

Value Distribution

Value and Volume

Value and Space

Value and Lighting

Key Questions: Value

Summary

Key Terms

Studio Projects

Profile: Phillia Yi, Printmaker

Chapter 2: The Element Of Color

COLOR PHYSICS

Additive and Subtractive Color

Color Interaction

DEFINING COLOR

Hue

Value

Intensity

Key Questions: Defining Color

HARMONY AND DISHARMONY

Monochromatic Color Schemes

Analogous Color Schemes

Complementary Color Schemes

Split Complementary Color Schemes

Triadic Color Schemes

Chromatic Grays and Earth Colors

Using Disharmony

Key Questions: Harmony and Disharmony

COMPOSING WITH COLOR

Creating the Illusion of Space

Weight and Balance

Distribution and Proportion

Color as Emphasis

Key Questions: Composing with Color

EMOTION AND EXPRESSION

Color Keys

Symbolic Color

The Power of Color

Key Questions: Emotion and Expression

Summary

Key Terms

Studio Projects

Profile: Ann Baddeley Keister, Fiber Artist

Chapter 3: Principles of Two-Dimensional Design

UNITY AND VARIETY