9780073512013

Mass Media in a Changing World

  • ISBN 13:

    9780073512013

  • ISBN 10:

    007351201X

  • Edition: 4th
  • Format: Paperback
  • Copyright: 02/03/2011
  • Publisher: McGraw-Hill Humanities/Social Sciences/Languages
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Mass Media in a Changing Worldintroduces students to the world of media through a unique structure that makes the material easily intelligible and meaningful to their lives. Each chapter is divided into three-part narrative sections: history, industry, and controversy. Mass Media in a Changing World is the story of where the media came from, why they do what they do, and why those actions cause controversies. The new fourth edition features coverage of new media and the significance of mobile media in mass communication including new sections on the convergence of economics of the online and mobile industries and the history of mobile media.

Table of Contents

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