9780073511955

Mass Media in a Changing World

  • ISBN 13:

    9780073511955

  • ISBN 10:

    0073511951

  • Edition: 3rd
  • Format: Paperback
  • Copyright: 02/05/2009
  • Publisher: McGraw-Hill Humanities/Social Sciences/Languages
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

This engaging text introduces students to the world of media through a unique structure that makes the material easily intelligible and meaningful to their lives. Each chapter is divided into three-part narrative sections: history, industry, and controversy.Mass Media in a Changing Worldis the story of where the media came from, why they do what they do, and why those actions cause controversies. The Third Edition features updated statistics and current examples, including the selling of the war in Iraq, shock jock Michael Savage, the work being done to save Darfur and much more! .

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