9780073385020

A First Look at Communication Theory

  • ISBN 13:

    9780073385020

  • ISBN 10:

    0073385026

  • Edition: 7th
  • Format: Paperback
  • Copyright: 03/18/2008
  • Publisher: McGraw-Hill Humanities/Social Sciences/Languages
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

The most widely-used textbook for the communication theory course,A First Look at Communication Theoryanalyzes the major communication theories at a level that is appropriate for both lower- and upper-level courses. The 32 theories represented in the text reflect a mix of foundational and recent scholarship and strike a balance of scientific and interpretive approaches.

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