9780073378886

Dynamics of Mass Communication : Media in Transition

  • ISBN 13:

    9780073378886

  • ISBN 10:

    0073378887

  • Edition: 11th
  • Format: Paperback
  • Copyright: 02/24/2010
  • Publisher: McGraw-Hill Humanities/Social Sciences/Languages
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and objective introduction for mass communication majors and nonmajors alike. This new edition embraces the digital age and brings students up-to-date on the latest developments in mass communication, including iPods, blogs, broadband TV channels, user-generated content such as YouTube, social networking sites, and Web 2.0.

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