9780073348506

The Dynamics of Mass Communication: Media in the Digital Age with Media World 2.0 DVD-ROM

  • ISBN 13:

    9780073348506

  • ISBN 10:

    0073348503

  • Edition: 10th
  • Format: Nonspecific Binding
  • Copyright: 02/19/2008
  • Publisher: McGraw-Hill Humanities/Social Sciences/Languages
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Well-known for its balanced approach to media industries and professions,Dynamics of Mass Communicationoffers a lively, thorough, and objective introduction for mass communication majors and nonmajors alike. This new edition embraces the digital age and brings students up-to-date on the latest developments in mass communication, including iPods, blogs, broadband TV channels, user-generated content such as YouTube, social networking sites, and Web 2.0.

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