9780072962215

Crafting and Executing Strategy: The Quest for Competitive Advantage w/OLC/Premium Content Card

  • ISBN 13:

    9780072962215

  • ISBN 10:

    0072962216

  • Edition: 14th
  • Format: Hardcover
  • Copyright: 06/24/2004
  • Publisher: McGraw-Hill/Irwin
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Thompson, Strickland and Gambles', CRAFTING AND EXECUTING STRATEGY: The Quest for Competitive Advantage, 14e clearly conveys the central thrust of basic courses in business and competitive Strategy. This text presents the most recent research in strategy in a way that students can understand and apply to business cases and problems. This edition includes a streamlined presentation of the chapters and an all new chapter on Strategy, Ethics and Social Responsibility. Known for its cases and teaching notes, CRAFTING AND EXECUTING STRATEGY, 14e includes 37 new or updated cases that will spark student interest and generate lively classroom discussions.

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