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ABC's of Relationship Selling w/ ACT! Express CD-ROM
ABC's of Relationship Selling w/ ACT! Express CD-ROM
- ISBN 13:
9780072550986
- ISBN 10:
0072550988
- Edition: 7th
- Format: Paperback
- Copyright: 02/04/2002
- Publisher: MCG
- Newer Edition
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Summary
ABC's of Relationship Selling is written by a sales person turned teacher and is filled with practical tips and business-examples gleaned from years of experience in sales with Colgate, Up-john, and Ayerst and from the author's sales consulting business. Charles Futrell focuses on improving communication skills and emphasizes that no matter what career a student pursues, selling skills are a valuable asset. This affordable, brief paperback contains a wealth of exercises and role plays is perfect for a selling course where professors spend considerable time utilizing other resources and projects. The text also makes a nice companion to a sales management text in Marketing programs that offer a sales management course, but do not offer a separate selling course.
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