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New Products Management
New Products Management
- ISBN 13:
9780072471632
- ISBN 10:
0072471638
- Edition: 7th
- Format: Hardcover
- Copyright: 06/26/2002
- Publisher: McGraw-Hill/Irwin
- Newer Edition
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Summary
New Products Management provides future new product managers and team leaders with a complete toolkit for learning and executing the product development process. Students learn how real-world managers oversee effective strategy development, manage teams, evaluate ideas, and manage the technical and financial aspects of new product management. Book jacket.
