Get, keep and grow audiences through powerful personality, storytelling, and focus. Tried-and-true broadcast techniques apply to the myriad forms of audio broadcast available today, including Web radio and podcasting. While the technology and delivery systems change, the one constant is content! Listeners, viewers and surfers want to be entertained, informed, inspired, persuaded and connected with powerful personalities, and storytellers. Valerie Geller is a seasoned pro that delivers creative, practical techniques to help get your message across whatever your format. In this book you'll learn everything from how to produce and host a show, to news gathering, coverage of investigative and breaking stories, writing and delivering the commercial copy and selling the air time. * Generator vs. Reactor: this signature paradigm is an invaluable tool in identifying the your natural communication talents so you can optimize your performance. * Airchecking: proven techniques contributed by dozens of top experts in the field offering verifiable systems and methodology to critique creative work, with specific examples and practical ways each can improve. Bonus sections cover "creative burnout" and "managing high ego, difficult talent." * Bullet Point Lists: dozens of bullet point lists illustrate the ideas in this book. The format of lots of bullets keeps it simple, easy to digest and most importantly, easy to work with, and get results. * Citizen Journalism: understand how to employ interactive participatory media in breaking news stories and learn ways to insure your audience gets accurate information, not "mis-information."