Michael R. Solomon, PhD, Contributing Editor

Michael R. Solomon is professor of marketing and director of the Center for Consumer Research in the Haub School of Business at Saint Joseph’s University in Philadelphia. He also is professor of consumer behaviour at the Manchester School of Business, The University of Manchester, U.K. Michael’s primary research and consulting interests include consumer behavior, branding, and marketing applications of virtual worlds. He has written several textbooks and trade books; his Consumer Behavior text is the most widely used in the world. Michael often speaks to business groups about new trends in consumer behavior and marketing strategy.

Mary Anne Poatsy, MBA, CFP

mpoatsy@mc3.edu
Mary Anne Poatsy is a senior adjunct faculty member at Montgomery County Community College, teaching various business, management, and computer application and concepts courses in face-to-face and online environments. She holds a BA in psychology and education from Mount Holyoke College and an MBA in finance from Northwestern University’s J. L. Kellogg Graduate School of Management.

Mary Anne has been teaching since 1995 at a variety of elementary and secondary institutions, including Gwynedd Mercy College, Montgomery County Community College, Muhlenberg College, and Bucks County Community College, as well as training in the professional environment and presenting at several conferences. Before teaching, she was a vice president at Shearson Lehman Hutton in the Municipal Bond Investment Banking Department.

Kendall Martin, PhD

kmartin@mc3.edu

Kendall Martin has been teaching since 1988 at a number of institutions, including Villanova University, DeSales University, Arcadia University, Ursinus College, County College of Morris, and Montgomery County Community College, at both the undergraduate and graduate levels.

Kendall’s education includes a BS in electrical engineering from the University of Rochester and an MS and a PhD in engineering from the University of Pennsylvania. She has industrial experience in research and development environments (AT&T Bell Laboratories) as well as experience with several start-up technology firms.

As an associate professor at Montgomery County Community College, she presents nationally on topics of entrepreneurship, student engagement, and technology in the classroom.

About the Authors  

Acknowledgments  

Reviewers  

New to the Third Edition  

Letter from the Authors  

Prologue  

PART 1     Looking at the Business Environment  

CHAPTER 1 Business Basics  

CHAPTER 2 Economics and Banking  

CHAPTER 3 Ethics in Business  

CHAPTER 4 Business in a Global Economy  

MINI CHAPTER 1 Business Law  

PART 2     Starting and Structuring a Business  

CHAPTER 5 Small Business and the Entrepreneur  

CHAPTER 6 Forms of Business Ownership  

MINI CHAPTER 2 Constructing an Effective Business Plan  

PART 3     Managing a Business and Employees  

CHAPTER 7 Business Management and Organization  

CHAPTER 8 Motivation, Leadership, and Teamwork  

CHAPTER 9 Human Resource Management  

CHAPTER 10 Online Business and Technology  

CHAPTER 11 Production, Operations, and the Supply Chain  

MINI CHAPTER 3 Business Communications  

PART 4     Principles of Marketing  

CHAPTER 12 Marketing and Consumer Behavior  

CHAPTER 13 Product Development and Pricing Strategies  

CHAPTER 14 Promotion and Distribution  

MINI CHAPTER 4 Finding a Job  

PART 5     Principles of Finance  

CHAPTER 15 Financing and Tracking Business Operations  

CHAPTER 16 Investment Opportunities in the Securities Market  

MINI CHAPTER 5 Personal Finance  

Appendix  

Reference Notes  

Glindex  

Answer Key  

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