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Best Business Practices For Photographers

by: Harrington ,John

Best Business Practices For Photographers

by: Harrington ,John

ISBN 13:
9781598633153
ISBN 10:
1598633155
Edition: 1st
Format: Paperback
Copyright: 10/04/2006
Publisher: Cengage Learning PTR
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Summary

A truly successful photographic career means not only financial success, but also personal satisfaction and fulfillment. The goal of Best Business Practices for Photographers is to help you achieve success in each of these areas. This book is not a guide to taking better pictures or selling your photography. Instead, it explains how photographers can meet important business objectives. It covers the focal points of best practices - best practices in interacting with clients, best practices in negotiating contracts and licenses, and best practices in business operations. It provides a roadmap for successfully navigating these - and many other - issues facing photographers today.

Introduction

xvii

Part I Nuts and Bolts of Your Business

(28)

You Are a Business--Now Let's Get to Work!

(8)

Whether or Not You Think You're a Business, You Are

(2)

Making Decisions: Strategic versus Tactical

(1)

Reviewing Your Current Business Model and Revamping What You're Doing

(5)

Know What You Don't Know

(1)

Creating a Business Plan for an Existing Business

(3)

Professional Equipment for Professional Photographers

(10)

We Are Professional-Grade: Why We Must Use That Equipment

(1)

Pro-Line versus Prosumer-Line Lighting: Why Spend the Money?

(2)

Cameras and Optics: Why You Want the Best

(1)

Computers: Desktops, Laptops, and What's Wrong with That Three-Year-Old Computer

(2)

Specialized Equipment: From Gyros to Blimps to Generators

(1)

Renting to Yourself and Others

(3)

Planning and Logistics: Why a Thirty-Minute Shoot Can Take Three Days to Plan

(8)

Be Ready for the Unexpected

(1)

It All Comes Down to Now! You'd Better Be Ready

(1)

Conveying Your Plan to a Prospective Client Can Win You the Assignment

(1)

When a Seven-Minute Shoot Becomes Three, What Do You Do?

(1)

When to Call in a Specialist: From Lighting to Location Management, Catering, and Security

(4)

Part II Financial and Personnel Considerations

(66)

Working with Assistants, Employees, and Contractors: The Pitfalls and Benefits

(10)

The Hurdle of Growing from Just You to Having People Working for You

(1)

Who Must Be an Employee?

(6)

The Benefits of Someone Regular versus Various People

(1)

Paying Those Who Make Your Life Easier

(1)

One Solution for Concerned Employers

(1)

Pricing Your Work to Stay in Business

(22)

School of Thought #1: All Creative/Usage Fees Are Listed as a Single Line Item

(1)

School of Thought #2: There Should Be Separate Line Items for Creative and Usage Fees

(2)

Raising Your Rates: Achieving the Seemingly Impossible

(1)

Surveying Your Competition: How to Gather Information without Risking a Price-Fixing Charge

(2)

Never Be the Cheapest

(1)

If You're the Cheapest, Find out What Is Wrong

(1)

What Do You Charge for Whenever You're Working for a Client?

(1)

Tools and Resources for Understanding the Body Politic of Photographic Pricing

(1)

Words to Avoid

(1)

Pro Bono: When to and When Not To

(1)

Licensing: A Primer

(4)

Why Work-Made-for-Hire Is Bad for Almost All Non-Employee Photographers

(5)

Recommended Reading

(1)

General Books on Negotiating

(1)

Books on Negotiating Developed by and for Photographers

(1)

Overhead: Why What You Charge a Client Must Be More Than You Paid for It

(4)

What Is Your Overhead?

(1)

Back in the Day: The Forty-Dollar Roll of Kodachrome

(2)

Markup: What's Yours? How Do You Establish It Fairly?

(1)

Who's Paying Your Salary and 401K?

(6)

If Everyone Hiring You Has a Retirement Plan, Shouldn't You Have One Too?

(1)

If Everyone Hiring You Is Paid a Salary, Shouldn't You Be Too?

(3)

Establishing a Fair Salary

(2)

Targeting That Salary in the Short Term and Long Term

(1)

Transitioning from a Salaried Staff Position to Freelance

(2)

Insurance: Why It's Not Just Health-Related, and How You Should Protect Yourself

(8)

Health Insurance: Your Client Has It, So You Should Too

(1)

Life Insurance: Get It While You're Young, and Protect Your Family Too

(1)

Disability Insurance: Think Again if You Believe You'll Never Get Hurt

(1)

Business Insurance: When Things Go Wrong, You Need to Be Covered

(4)

Camera Insurance

(1)

Office Insurance

(1)

Liability Insurance

(3)

A Few Insurance Endnotes

(1)

Accounting: How We Do It Ourselves and What We Turn Over to an Accountant

(14)

Software Solutions: The Key to Your Accounting Sanity

(1)

Retain Those Receipts and Don't Give Them to Clients

(3)

Reimbursing Yourself: Say What?

(1)

Separate Bank Accounts: Maintaining Your Sanity and Separation

(1)

Separate Credit Card: Deducting Interest Expense and Other Benefits

(4)

When to Call an Accountant (Sooner Rather Than Later)

(1)

What Is a CPA? How Is a CPA Different from a Bookkeeper?

(3)

Part III Legal Issues

(168)

Contracts for Editorial Clients

(42)

``We'll Send Along Some Paperwork'': Why You Should Be the First to Send the Contract

(3)

What an Editorial Contract Must Have

100

(4)

Using a Word Processor for Contracts versus Dedicated Software or Your Own Database

104

(1)

How to Work through a Contract Negotiation for Editorial Clients

105

(5)

Case Study: Portrait for University Magazine

110

(7)

Case Study: In-Flight Airline Magazine

117

(3)

Case Study: Major Financial Newspaper

120

(7)

Case Study: Consumer Magazine

127

(12)

Contracts for Corporate and Commercial Clients

139

(34)

What's the Difference between Corporate and Commercial?

139

(2)

What a Corporate or Commercial Contract Must Have

141

(1)

How to Work through a Contract Negotiation for Corporate/Commercial Clients

142

(3)

Multi-Party Licensing Agreements

145

(2)

Case Study: Law Firm Portraits

147

(13)

Case Study: National Corporate Client

160

(5)

Case Study: Regional Corporate Client

165

(3)

Updated Contracts

168

(5)

Contracts for Weddings and Rites of Passage

173

(8)

From Time to Time, Even the Non-Wedding Photographer Will Cover a Wedding or Rite of Passage

173

(2)

What a Wedding or Rite-of-Passage Contract Should Look Like

175

(2)

Negotiation with the Bride, Groom, and (Often) Paying Parents

177

(1)

Protecting Yourself from Liability

178

(1)

Multi-Photographer Events: Calling the Shots and Taking Control

179

(1)

Recommended Reading

180

(1)

Negotiations: Signing Up or Saying No

181

(22)

Negotiating from a Position of Strength

182

(5)

Creative Solutions in the Negotiation Process

187

(3)

Defining Your Policies

190

(1)

Deal Breakers: What Are Yours?

191

(1)

Why ``No'' Is One of Your Most Powerful Tools

192

(1)

Studying the Aftermath of a Lost Assignment

193

(1)

Case Study: Science Competition

194

(9)

Protecting Your Work: How and Why

203

(18)

It's the Principle of the Thing for Me

203

(2)

Don't Steal My Work, Period

205

(1)

205

(1)

Pre-Registration: How to Protect Your Work

206

(1)

Registration: How to Register Your Work Systematically

206

(12)

Title of the Work

213

(2)

Nature of This Work

215

(1)

Year in Which Creation of This Work Was Completed

216

(1)

Date and Nation of First Publication of This Particular Work

216

(1)

Sign and Date

217

(1)

Archival

218

(1)

Definitions: Published versus Unpublished-the Debate

218

(1)

Recommended Reading

219

(2)

The Realities of an Infringement: Copyrights and Federal Court

221

(8)

What to Do When You're Infringed

221

(1)

Timeline of an Infringement Suit

222

(1)

Types of Infringers

222

(2)

The Preexisting Client

222

(1)

The Third Party Who Legitimately Obtained Your Image but Is Using It Outside of the Scope of the License

223

(1)

A Licensor Who Stated One (or a Limited, Smaller) Use and Who Is Using the Image in a Much More Expansive Way

223

(1)

A Potential Client Who Reviewed/Considered Your Work and Stated They Were Not Using It, but Then Did

223

(1)

The Outright Thief

224

(1)

When to Engage an Attorney

224

(1)

Settlement Agreements

225

(4)

Handling a Breach of Contract: Small Claims and Civil Court

229

(4)

Why You Might Be Better Off in Small Claims or Civil Court

230

(1)

What to Expect and How Long It Will Take

230

(1)

Case Study: A Textiles Company

231

(2)

Resolving Slow- and Non-Paying Clients

233

(10)

How to Engage the Client and the Accounting Department

233

(3)

You Delivered on Time, and Now They're Paying Late

236

(1)

Statistics of Aging Receivables, and the Likelihood of Collecting at All

237

(1)

Late Fees: A Good Idea?

237

(1)

My Solution to Late Fees for Some Clients

237

(2)

Collections Services: An Effective Last Resort

239

(4)

Letters, Letters, Letters: Writing Like a Professional Can Solve Many Problems

243

(12)

E-Mail: The Current Default Communications Tool

246

(2)

Signatures--and Not with a Pen!

248

(2)

Summary Letters: What We Discussed

250

(1)

CCs and BCCs: How and When

251

(1)

Thank-You Notes: How Much They Do and How Right They Are

252

(1)

Recommended Reading

253

(2)

Attorneys: When You Need Them, They're Your Best Friend (or at Least Your Advocate)

255

(8)

What Attorneys Can Do for You

256

(2)

Contract Review and Negotiations

256

(1)

Writing and Revising Your Current Contracts

257

(1)

Advising You on Legal Matters

257

(1)

Taking a Case

258

(1)

What You Can Expect to Be Billed

258

(3)

Retainer Fee

258

(2)

Phone Calls

260

(1)

Copy/Fax and Other Miscellaneous Charges

260

(1)

Ask Your Attorney Whether It's Economically Sound to File Suit

261

(1)

Why Attorneys Are Reluctant to Take Cases on Contingency (and When They Will)

261

(1)

When You Pay for Advice, Heed It

262

(1)

Part IV Storage and Archiving

263

(26)

Office and On-Location Systems: Redundancy and Security Beget Peace of Mind

265

(12)

Redundancy: What Is It?

265

(1)

Communications Networks

265

(1)

Firewalls and System Security

266

(1)

Port Forwarding: Port What?

266

(2)

Back Up, Back Up, Back Up!

268

(3)

Backing Up Your Desktop

269

(1)

Backing Up Your Laptop

269

(1)

Backing Up Your Work in Progress

270

(1)

Dual Backups of Image Archives, On Site and Off

271

(1)

Dual Cameras on Assignment

272

(1)

Excess Lighting Equipment: Don't Take Three Heads on a Shoot That Requires Three Heads

272

(1)

It Only Takes One Flight: Carry On Your Cameras

273

(1)

Software Validators and Backup Solutions

274

(1)

The Aftermath: How Do You (Attempt to) Recover from a Disaster?

274

(3)

Digital and Analog Asset Management: Leveraging Your Images to Their Maximum Potential

277

(6)

Recommended Reading

300

(1)

Education, an Ongoing and Critical Practice: Don't Rest on Your Laurels

301

(6)

Continue the Learning Process: You Can Teach an Old Dog New Tricks!

302

(1)

Know What You Don't Know (Revisited)

303

(1)

Seminars, Seminars, Seminars: Go, Learn, and Be Smarter

304

(1)

Subscriptions and Research: How to Grow from the Couch

304

(1)

The Dumbest Person in Any Given Room Thinks He or She Is the Smartest

305

(2)

Striking a Balance between Photography and Family: How What You Love to Do Can Coexist with Your Spouse, Children, Parents, and Siblings if You Just Think a Little about It

307

(6)

When What You Love to Do Must Not Overwhelm Those You Love

308

(1)

Solutions for a Happier Spouse/Partner and Children

309

(1)

Dealing with the Jealousy of a Spouse or Partner

310

(1)

Listening to Cues: What Those You Love Are Saying When They're Not Saying Anything

310

(1)

Vacations: Really Not the Time to Shoot Stock

311

(2)

Charity, Community, and Your Colleagues: Giving Back Is Good Karma

313

(6)

Charity: A Good Society Depends on It

314

(1)

Pro Bono Work: You Decide What to Do, Not in Response to a Phone Call Soliciting Cheap (or Free) Work

314

(1)

Engaging the Photo Community: Participating in Professional Associations and Community Dialogue on Matters of Importance to Photographers

314

(1)

Your Colleagues: They May Be Your Competition, but They're Not the Enemy

315

(1)

Reaching Out: Speaking, Interns and Apprentices, and Giving Back

316

(1)

Pay It Forward

317

(2)

Index

319

Amazon no longer offers textbook rentals. We do!

Best Business Practices For Photographers

Best Business Practices For Photographers

9781598633153

1598633155

Summary

Table of Contents

Supplemental Materials

Write a Review

Amazon no longer offers textbook rentals. We do!

Best Business Practices For Photographers

Best Business Practices For Photographers

9781598633153

1598633155

Summary

Table of Contents

Supplemental Materials

Write a Review

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