9780131525429

Basic Marketing Research: A Decision-making Approach

  • ISBN 13:

    9780131525429

  • ISBN 10:

    0131525425

  • Edition: 2nd
  • Format: Hardcover
  • Copyright: 03/15/2005
  • Publisher: Prentice Hall
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

For undergraduate marketing research and marketing data analysis courses. Providing a hands-on approach to marketing research, this book fills the need for a marketing research text that presents concepts simply, illustrates them vividly, and applies them in real life marketing situations.

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