On Aunty
On Aunty
- ISBN 13:
9780733644504
- ISBN 10:
0733644503
- Format: Paperback
- Copyright: 03/02/2021
- Publisher: Hachette Australia
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Summary
Australia's public broadcaster, 'Aunty', is about to turn 90, yet your ABC has seldom been in this much trouble: budget cuts, ferocious political pressure, sagging staff morale, leadership chaos and hostile commercial rivals.
Meanwhile audiences are deserting broadcast TV and radio. What is the ABC's place in this era of media disruption? Can it reach a younger audience on new platforms while still satisfying its loyal fans?
Meanwhile audiences are deserting broadcast TV and radio. What is the ABC's place in this era of media disruption? Can it reach a younger audience on new platforms while still satisfying its loyal fans?