9781562867065

To alleviate the fears of those who are afraid to be held accountable and to provide support to those who see evaluation as a challenge, this impressive resource features 33 professionals in the field of measurement, evaluation, and return-on-investment who share their expertise in all phases of evaluation, from planning an evaluation project to collecting and analyzing data to presenting the data. In addition, case studies that feature real-world evaluation studies lend depth and richness to your understanding of evaluation in practice.

Patricia P. Phillips is internationally renowned as an expert in the field of accountability, measurement, and evaluation and is in constant demand as a presenter at workshops and conferences throughout the world. She is president and CEO of the ROI Institute, a research, benchmarking, and consulting organization. She is also chair and CEO of the Chelsea Group, an international consulting group that supports public sector organizations in their efforts to build accountability into their training, human resources, and performance improvement programs.

Phillips is a facilitator for ASTD's ROI and Measuring and Evaluating Learning Workshops and an adjunct professor for graduate-level evaluation courses. She holds a PhD in International Development and a master's degree in Public and Private Management and has written 15 books on the subject of measurable performance, many of them with ASTD Press. She resides in Chelsea, Alabama.

Foreword	p. vii
Introduction	p. xi
Acknowledgments	p. xxi
Evaluation Planning	p. 1
Identifying Stakeholder Needs	p. 3
Developing Powerful Program Objectives	p. 15
Planning Your Evaluation Project	p. 29
Data Collection	p. 53
Using Surveys and Questionnaires	p. 55
Designing a Criterion-Referenced Test	p. 73
Conducting Interviews	p. 85
Conducting Focus Groups	p. 97
Action Planning as a Performance Measurement and Transfer Strategy	p. 107
The Success Case Method: Using Evaluation to Improve Training Value and Impact	p. 125
Using Performance Records	p. 135
Data Analysis	p. 147
Using Statistics in Evaluation	p. 149
Analyzing Qualitative Data	p. 165
Isolating the Effects of the Program	p. 173
Converting Measures to Monetary Value	p. 189
Identifying Program Costs	p. 201
Calculating the Return-on-Investment	p. 213
Estimating the Future Value of Training Investments	p. 223
Measurement and Evaluation at Work	p. 237
Reporting Evaluation Results	p. 239
Giving CEOs the Data They Want	p. 253
Using Evaluation Results	p. 265
Implementing and Sustaining a Measurement and Evaluation Practice	p. 283
Selecting Technology to Support Evaluation	p. 295
Evaluating mLearning	p. 307
Evaluating Leadership Development	p. 321
Evaluating a Global Sales Training Program	p. 337
Evaluating Technical Training	p. 355
Evaluating Traditional Training versus Computer Simulation Training for Leader Development	p. 373
Voices	p. 385
Robert O. Brinkerhoff	p. 387
Mary L. Broad	p. 392
Jac Fitz-enz	p. 396
Roger Kaufman	p. 400
Donald L. Kirkpatrick	p. 404
Jack J. Phillips	p. 409
Dana Gaines Robinson	p. 415
William J. Rothwell	p. 420
Epilogue	p. 427
About the Editor of "Voices"	p. 429
Appendix: Answers to Exercises	p. 431
About the Editor	p. 455
Index	p. 457
Table of Contents provided by Ingram. All Rights Reserved.

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Astd Handbook for Measuring and Evaluating Training

Astd Handbook for Measuring and Evaluating Training

1562867067

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